How to prepare product descriptions for online store?

Jason Richardsonon

Creating a unique description for each product may seem time-consuming, but such efforts will certainly be rewarded and appreciated by customers. However, to make them equally attractive to search engines, it is worth knowing a few useful rules. That is why today we are going to tell you how to create perfect product descriptions that help SEO.

Creating a unique description for each product may seem time-consuming, but such efforts will certainly be rewarded and appreciated by customers. However, to make them equally attractive to search engines, it is worth knowing a few useful rules. That is why today we are going to tell you how to create perfect product descriptions that help SEO. 

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Here are some useful tips that will certainly help you determine the scope of services:

What is a good description? 

A good product description should combine several important features. First of all it should be customer-friendly: easy to read and understand, factual and comprehensive. It should also be interesting as it is the one the buyer will be guided by when choosing the goods for himself.  

You must also remember that apart from the customer, the search engine must be convinced by the description. It is thanks to her that the offer will appear in the buyer’s results at all and you will have a chance to make a sale. 

Uniqueness is the basis 

From your own experience you surely know that copying content does not bring good results. In the case of the Google search engine, the effects of such a practice are simply lamentable: it discriminates against content that is copied, which means that such a description may not be seen by anyone at all. 

Therefore, make sure that each of your descriptions is unique, original and comprehensive. Write everything in your own words and you will be appreciated. 

Comprehensive information 

Remember that in the online store customer cannot see, touch or try on the product before buying it. The description should show all the features which may be important for the buyer and which are not visible in the picture. Describe accurately the size, feel and material of the product – it will allow the customer to dispel doubts and reduce the feeling of uncertainty before purchasing online. 

Expressed in the language of benefits 

The task of the benefit language is to translate the described features into specific arguments and reasons for purchasing the product. The customer must know that he really needs the product you are offering him. Otherwise he will think twice before placing it in the virtual shopping cart. So your task is to convey the maximum number of benefits they will get thanks to the purchase. 

Grammatical, punctuation and stylistic correctness are not everything. Product description should also be presented in an accessible and attractive form. Web users usually do not want to read long texts, so if products have many features, they should be presented in the form of short subsections. 

Compliant with SEO principles 

Driven by the issue of visibility in the Google search engine, you need to ensure that your text is properly optimized for SEO. Uniqueness of descriptions, which we have already mentioned, is the first rule of good preparation. It is also worth taking care of placing key phrases, headings, as well as properly formatted tags such as “title”. Thanks to this, each description will gain importance for the search engine algorithm and will position the whole website.