Most of the time, people start a business because not only they are capable, intelligent, or even hard-working, but they also want to escape from the rat race. They are familiar with the industry and are capable to supply what customers want.
This is the part where the trick lies in business promotion. Your brand or company value depends highly on how you promote your business.
According to Zenith experts, U.S. internet ad spending has increased by 12.4% in 2020 to over $135 billion. This means that tech savvy owners are moving to online mediums for their business promotion.
As the activity of the world is currently moving to online platforms, it’s a great time to utilize the online platform to advertise your business.
In this article, we’ll talk about the top 5 strategies by Michael Giannulisto help you promote and expand your business in 2021 and beyond.
Michael Giannulis Recommends Pay per Click (Search Ads)
Without a doubt, Google is a great advertising platform. It may seem that you’re receiving important information and tools from Google, but it’s their trick for you to see their ads. Google Ads platform generates whopping 85% revenue for them.
One of the key benefits of using pay per click advertisement is that you only pay for what consumers click on, nothing more or nothing less. This helps you to target and understand a specific audience. Remember one thing, there are other popular marketers present in the same industry, so you may face heavy competition.
Social Media Advertisement shows Marketing
A large amount of social media revenue comes from advertisements. Though there are various social media platforms, Facebook, LinkedIn as well as Instagram are popular names among them.
LinkedIn started paid advertisement in 2005, while Instagram introduced ads to the platform in 2013. The world is more likely habituated to seeing ads on social media feeds. Though many people scroll past them, they still see them, which will generally lead to familiarity. Also, the average cost per acquisition (CPA) is reasonable and affordable.
Advertise On Television and Radio for Marketing
It may seem that because of the online platform’s growth, the old types of media such as television and radio have become vintage, and aren’t significant to advertise your company. However, there exist many consumers who still listen to radio broadcasting. A survey in 2019 proved that 92% of adults listen to online radio at least once a week, where 92% of people aged 35-65 watched live TV at least once a week.
Hire Influencers for Marketing
Michael Giannulis says that, though there are various ways to increase your business’s popularity, there’s one unwritten suggestion that might boost your popularity sky-high. And that is influencer marketing. Influencers are the people, who are popular on Instagram or YouTube. They also have an enormous follower base (15,000 plus followers).
Influencer marketing can help you to promote your brand and boost sales. The price of an influencer depends on how popular he or she is. An influencer who has more than 100,000 followers, charges $763 per post.
Conclusion
Remember one thing, when you’re investing in advertising, always track your ROI. Advertising is great to make your company more visible, but if the advertising cost failing to add revenue to your company, then it’s not worth it. Always focus on your ideal customer and try to expand your business amongst them. If you can fulfill a specific need, you tell your potential customers about it and they will surely give you a try. But to become a successful businessman, learn to be patient and innovative.