According to the Content Marketing Institute and MarketingProfs, about 90 percent of B2Bs had decided to make use of content marketing. In addition, these businesses revealed that compared with some years back, the methods they adopt were much more efficient. Today, successful organizations have taken trends like Content, SEO, and Email marketing to grow their business. They had to choose them; however, if they were to have the market and remain ahead of the competition. Thank and credit for the revolution in how businesses do marketing, in this internet world.
Any business owner will experience a difficult time trying to update with all the trends deluging the marketing scene then and now, and that’s why we identify the following education marketing trends to keep an eye on.
1. Video Goes Live and Goes Big
Technology has switched the process of learning. Compared to a century back, learning is less time-consuming – and fun technology turned it all. Transforming content to video online, however, is one trend that is well catching on. Many people are watching videos and as well have a preference for them.
The use of video in learning has improved student performance and transformed education. The mobile device is one of the facts that makes video an even better option nowadays – which is simple and very easy to access compared to PCs. Also, the majority of learning institutions, particularly universities and colleges have a YouTube presence. In addition, there are a lot of websites that help students to improve writing skills, for example, such as Pro-Papers. Going online is essential for any type of business nowadays. This just goes to reveal how much significant video has become in education.
Applications of social media such as Instagram, Facebook, Snapchat, and YouTube have incorporated video – and for a good reason. For instance, Facebook Live – which is available to all – while YouTube improving its live functionality and keeps working on. This is because the video is also among the best embraced the modes of interacting by most millennials.
The video is entertaining to watch, fun and an effective means of passing your message to the audience. It’s not only a pleasure for the audience to watch – but fun to make.
Individuals have an affinity for the unexpected; therefore, they’ll prefer live video and stories. Live video provides marketing content with a sense of authenticity.
2. Social Media Applications Dominate Social Networking
If you want to disseminate the word – get into social media and begin typing. When it comes to SN (social networking) – social media websites are the solution. The number of messages, however, shared across such platforms is over a billion per year.
Think of yourself before you analyze prospects. The majority of people have signed up for many of all these platforms. For a business owner or marketer, these social media websites go beyond the value of mere or simple socialization; they’re an advantage for generating traffic and leads
3. Content Need to be Relevant, and Prospects Expect Personalized
One of the first lessons that you will learn in marketing is the weight of content in digital marketing. Content needs to be personalized. Content needs to be tailored to appeal to your reader. Take web experiences – for example, almost online marketing campaigns and all social sites have been customized to our preferences and needs.
4. Irrelevant content or poor quality – give your brand a negative image
Instead, create informative, unique, original, and relevant content that will assist you in boosting the image and as well your organization.
Furthermore, all organizations require a documented CMS (content marketing strategy). In this era technology, when almost every aspect of individuals’ lives has gone digital (e.g. essay edit service, plagiarism checker, etc.) – education marketing trends haven’t been left behind either. Besides, learning institutions have realized the value of the online globe – despite their initial doubt in going digital.
The pain that marketers or advertisers have to deal with is the frequently changing trends; they’ve always kept an eye on them. Certain aspects remain the same, for instance, tailoring content while packaging the material and maintaining its originality. Finally, it is essential to decide which social media websites to use to deliver your content.