According to Google, businesses generally make an average of $2 in revenue for every $1 they spend on ads.
That’s just the average though. Depending on the marketing strategy you’ve put in place, you could find yourself moving the needle bit by bit to earn more from every click—or just breaking even.
If you’re trying to generate new customers and new business, here are the five PPC strategies you need to know for more traffic and more sales.
1. Advertise in More Than One Place
Google is responsible for the vast majority of all online searches, so it’s a smart bet to put your money on Google Ads.
However, if you want to increase your sales, you’ll need to reach out on other platforms as well. Social media sites—especially Facebook—are the key to building brand awareness. This, in turn, means your brand will appear in front of your customers right where they are.
2. Target Both New and Returning Customers
It’s always important to have systems in place to draw new prospective customers into your marketing funnel.
However, it’s just as important to maintain a relationship with your existing customers. These customers have already shown their intent to buy, and interactions with your business showcase their brand loyalty as well. Using retargeting advertising is key to keeping these returning customers interested in what you offer—and eager to buy more.
3. Take Advantage of Ad Extensions
Ad extensions aren’t new, but the options for them are always changing. To succeed with your PPC advertising campaign, it’s crucial to stay on top of these updates and use the extensions most relevant for your campaign strategy.
Message extensions, call extensions, and price extensions can give prospective buyers more information about what you offer, adding value to your ad. Experiment with them in your PPC strategy to see what works for your audience!
4. Make It Mobile-Friendly
Mobile-friendly websites are the standard when it comes to creating an online presence for your business. However, the same isn’t always true for our paid advertising campaigns—and it could be costing you.
It’s estimated that by 2025, nearly 75% of worldwide internet users will access the web with smartphones alone. If you aren’t preparing to deliver results to your mobile-savvy audience, you’re throwing a great deal of money into less-than-stellar campaign foundations.
5. Write the Right Ads
Creating copy that sells is a challenge all businesses face, but it’s the most important part of your pay per click strategy. Even with all the tools above, the wrong ad content can break your campaign.
Highlight your unique selling propositions, showcase promotions and sales, make sure your ads match your landing page and take time to craft powerful calls-to-action that show off your value.
It’s Time to Scrutinize Your PPC Strategies
Take some time to scrutinize your current PPC strategies based on the tips above. Are your marketing efforts all they could be? Is every nuance working as effectively as possible?
These best practices are only the beginning, and the landscape of PPC advertising is constantly changing to keep up with search engine updates. As a result, you’ll want to continue stepping up your game as you develop strategies that work for your business.
If you’re looking for more tips and strategies to make a difference, check out the rest of our posts!