With over a billion monthly users, Instagram has become one of the most popular social media platforms. In fact, it is the second most downloaded free app on the Apple App Store.
Instagram is a great platform for marketing. After all, there’s a reason why 200 million users visit a business page on the platform every day. The potential reach of Instagram is very high and practically every business is employing extensive Instagram strategies.
Thus, to stand out amidst the clutter, you need some extra tips that others might have never heard of. Let’s begin:
1.) Add Line Breaks to Your Bio
Your bio is the key to attracting new followers. Making your bio cool and breezy will help get more Instagram followers. If you have been trying to create a good bio, you might have noticed how Instagram automatically removes the line breaks. It’s quite frustrating.
Don’t worry, though. There is an easy way you can add line breaks to your bio. Just log in to your account from a laptop. On your profile page, click on the ‘Edit Profile’ option. It will let you enter a bio into a text box. Once you save the text, it will appear on the profile with all the line breaks included!
2.) Increase your chances of getting featured on the explore page!
The explore page is like the cover page of the Times magazine. Once you get featured on it, your reputation and popularity will receive a major boost. More than 50% of Insta accounts use the explore page every month.
When deciding upon a name for your bio, you need to make it simple and attractive. Adding keywords in your username, words that relate to your brand, will help you get featured on the explore tab. When people search for these keywords, your profile will pop up in search results thereby increasing your chances of converting viewers to followers.
3.) Use presets to maintain your feed’s aesthetic
For users to get attracted to your profile, you need to maintain a similar tone for all your posts. This will require you to edit all your posts in a similar manner. Editing is a pretty time-consuming task and requires in depth knowledge of editing software.
An easier way to edit your posts is to use presets. They are photo editing tools that will edit your posts with just a few clicks – thus, saving time and maintaining a consistent style. Or you can also use Canva to make amazing Instagram stories.
4.) Hide hashtags in your captions
Adding hashtags to your captions is a great way to increase engagement on your posts. Instagram allows us to have 30 hashtags for each post but utilizing the maximum limit can make it look clumsy.
There is a simple solution to this- after you type the caption, add an asterisk on separate lines. This will push your hashtags downwards and your posts will appear more structured and eye-pleasing.
5.) Get more story views by adding hashtags
62% of people say that they become more interested in brand after seeing their stories. If you also want to leverage from this stat and boost views on your story, try and add hashtags in your stories
Instagram allows you to have 10 hashtags per story. Most Insta hashtags have their own stories attached to them. You can aim to use the upper limit to give a major boost to your own Insta stories.
6.) Hide your hashtags but still remain searchable
Adding hashtags to your stories will increase their odds of being discovered but they will also make your stories look a bit clumsy.
There is an easy way to fix his problem- add the desired hashtags then reduce their font size. After that, you can add a sticker or GIF that is relevant to your story. In this way, your story becomes more attractive and still maintains the odds of being discovered by a larger audience.
7.) Hide old posts without deleting them
There might come a time when you want to change the aesthetic of your feed. You will have to remove the older posts that do not fit this new tone.
Archiving your posts is a better option than deleting them. Simply go to the options of the post you want to remove and select Archive. You can visit the archive library anytime you want and can add the post back to its original spot.
Now that you know the secret recipe to make your Instagram feed better than the others, it’s time for some action! Happy Instagramming!