Referral traffic can drive 35% of site visits as compared to the 26% share of visits, according to a new referral traffic report from Shareaholic. However, with it comes the things like safety and fake news along with extreme content and others. With all these issues on the fore, it seems that there is an immediate need to take some actions by the social sites to cut down the influx of malicious content.
Though it may seem to some that such content is a is a real boon to them in terms of search referral traffic, Shareaholic says that such type of search has outpaced social when it comes to percentage of overall traffic delivered.
- It is also said that such searches drive 34.8% of site visits as compared to social networks which accounted for only 25.6% of all referral traffic.
- There are several online analytics platforms as well as publishers and media organizations who have witnessed such a trend with traffic from Google search which is also found to be 25% more.
Therefore, with the help pf these analytics tools the business owners will be able to notice the Google Search referrals as well as the prevailing and upcoming trends across their client base.
Amount of social media traffic desired
Most of the marketers often seek a benchmark by which they can measure:
- The performance of their marketing efforts
- The effectiveness of the different marketing programs as well as
- The industry competitors.
In some cases, they also use this information and insight for identifying and knowing the average performance of their social media marketing strategies as well as the email open rates by industry if they integrate emails with their Instagram or any other social marketing strategy.
On the other hand, in other situations, however, the same marketers focus on the percentage of total website traffic based on the organic search. This will not only enable them to track and analyze their followers for Instagram but will also help them to:
- Look at and compare the B2B technology websites
- B2B mobile website strategy posts and the
- Average for each quarter of the year from the range of results.
Even if that does not tell the full story, it helps the businesses to know and share the traffic driven by search. This will prevent them from falling in to the low range of generating traffic from the search results by the customers.
Understanding traffic sources
When it comes to social traffic you will need to know the sources which involves different stages such as:
- Classifying the traffic
- Introducing a few basic metrics and
- Understanding the quality of traffic.
In addition to that, it also includes details on the direct traffic from social sharing.
According to research it is found that more than 26% of the traffic comes from different social sources such as:
- Instagram and
- Email.
This indicates that social media is the second most significant source for traffic to a site after direct. In some sense, it is also seen that the social traffic represents polar opposites to the direct traffic where the visitors arrive through the homepage and are typically the people who intended to visit your site specifically instead of a particular piece of content.
On the other hand, those visitors who come from different social sources may or may not know the site that they may land on. These people typically visit your page simply because the site has been recommended to them.
This ideally acts as a double-edged sword because on one hand the social visitors are more likely than other visitors to actually read the pages they land on and on the other hand, they are the least likely ones to return to your site. However, if they do, it is highly likely that they will do so through the same social channel.
Increasing web traffic through social media
There are a few simple ways in which you can increase social traffic to your site. If you are still unaware of the code to get more visitors to your website, here are a few specific tactics that will help you in this regard.
First, make sure that the URL of your site is visible. This will help you to make the most of the designated spot or several spots that social media has provided to you to share your website. This URL can be anywhere in your profile bio or About sections. This will ensure legitimacy of your profile and at the same time it will direct the visitors to the next step which is to visit your website.
The best way in which you can do this is by using a call to action, optimizing your social profiles and focusing on the SEO with your website. In addition to that, you must also make sure that your biographies and About Pages contain a lot of relevant keywords so that your profile is complete.
Consider the traffic levels of each channel
You must be very specific about the social media channel that you are using and consider the specific traffic levels of each. This will help you top understand exactly how much traffic you should get from social channels such as Google, Facebook, Instagram, Twitter, Email and others.
You can make the best of Google following the report of the Wolfgang E-commerce Benchmarks which says that:
- More than two thirds of e-commerce web traffic come from Google
- 43% comes from Google Organic and
- 26% comes from Google CPC.
On the other hand, you can also make the best use of Google AdWords that accounts for:
- 26% of the traffic and
- Considers Direct as the third most popular traffic source.
In short, if you want to gain the most social traffic to your site it is not the notes that you play that matters, instead, it is the notes that you do not play that you should focus on more. This will ensure that you gain more direct response and generate a high levelof direct traffic to your site from the brand searches.