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2019 was a slower year for ad spending, however, 2020 is looking to reverse that trend. Experts suggest that marketing expenditure will grow by 6%, reaching $656 billion.
What does this mean for your company? It means that your competitors are likely going to beef up their marketing budgets.
As such, you’ll need to do the same.
This article can help you get a jumpstart on next year’s most promising marketing trends, so keep reading to learn about the future of marketing.
1. Video Content
People spend hours each day watching their favorite video content, with YouTube remaining one of the top sources for entertainment.
Video is such an integral part of the web that Cisco claims video will account for 82% of all web traffic by 2022.
If you’re already creating great content via your blog, you’re off to a good start. But next year, focus on creating content that you can turn into a video.
2. Voice Search
“Hey, Siri, how do I conquer the search results?”
Voice assistants are almost everywhere now. From vehicles to smartphones to the little hubs we set up in our living rooms and kitchens, we want access to information anywhere and everywhere we are.
However, you should know that voice search functions a bit differently than a text-based search query.
They’re conversational in tone and are often phrased as questions. Rethink about how you use keywords throughout your content.
Make sure you’re taking a voice-friendly approach.
3. Chatbot and AI Implementation
Voice assistants aren’t the only new forms of tech getting in on the fun! If you’ve ever messaged a company on Facebook or Twitter, chances are you’re not talking to an actual person, but a chatbot.
Chatbots are capable of answering users’ basic queries. So while they can’t carry full conversations, they can help with directions, business hours, and other frequently asked questions so you can focus on running your business.
4. Automated Sales Funnels
Sales funnels aren’t anything new. However, the traditional sales funnel requires a great deal of precision across a variety of channels.
Automated sales funnels simplify the process and make the customer experience streamlined and singular, allowing you to control everything from a dashboard. The result is a win-win for your audience and company alike.
For more info on this exciting trend, check out the article “what is ClickFunnels?”
5. Virtual Reality
Virtual reality is still in its infancy. However, companies like Lowe’s, Sony, and even McDonald’s are taking advantage of this immersive form of marketing.
Ultimately, that’s the biggest advantage of VR: immersion.
Experiential marketing is a great way to get customers excited about your latest product or service, but not everyone can travel to these destination-based events.
Virtual reality, on the other hand, brings experiential marketing to the living room.
Tomorrow Comes Today: Prepare for the Future of Marketing
2020 is going to be an interesting year for the future of marketing. And the sooner you prepare your marketing budget, the sooner you can take advantage of these exciting opportunities.
Make sure to keep this list in mind as you and your colleagues outline your marketing plan.
And if you enjoyed this article, make sure to check out our blog for even more great content like this!