Succeeding in the eCommerce industry without SEO is a myth. No matter what business strategy you adopt or how much you spend on advertising, you cannot succeed without visibility and traffic.
A powerful SEO marketing strategy will help your online store grow leaps and bounds without any risky investment.
I’ve enlisted ten tips that will greatly help you with the eCommerce SEO process. Let’s dive right in.
KEEP YOUR CONTENT UPDATED
Great content attracts interested people to your site, and it keeps them coming back. You will never fall short of valuable traffic if the content is taken good care of.
To start, make sure your entire site’s content is up-to-date. Check your website regularly to clear out any old or irrelevant information.
After this cleanup, you can re-launch a lot of your updated content to all the platforms where it was originally posted. Next, backlink it to the content on your site. This will re-engage people who saw the previous post and also bring in new traffic from new readers.
You can choose to convert your existing content to other formats. For example, if you have a great blog post that showed your expertise and engaged a lot of readers, you can consider converting that post to a YouTube video or podcast. It will talk to your audience directly. This boosts overall engagement and also improves your Google ranking by having YouTube content.
FOCUS MORE ON KEYWORDS
The keyword is the backbone of SEO. We are constantly in search of great keywords to increase traffic. The secret is to use keywords that will yield the most results.
Use powerful tools and plugins to immediately see search volume, CPC (cost per click), and competition information whenever you pull up a keyword. This helps determine the most useful keywords for your website without loads of research.
This is also related to content creation. Making use of your header tags can help in many different ways. Having a good header tag keeps the content structured and gives the reader a frame of reference. It also helps your readers find what they are looking for. Header tags are also a great way to utilize keywords. The header tags should be well-worded and attention-grabbing.
Nothing excites customers more than giveaways. In fact, most of us visit our favorite sites like Amazon hoping to find a good deal.
During a product giveaway, you can ask for your entrants’ email addresses. This will be added to your email list for future email marketing. Also, you can motivate entrants by giving them extra entries if they share the post with their friends. This creates a chain of entries that help you attract an even larger audience while building social signals that improve your eCommerce SEO.
Internal linking is a simple yet powerful SEO technique. Linking refers to hyperlinks that lead to another source, site, image, or document. The links direct users from a page on a domain to a different page in the same domain. Using internal linking essentially keeps the user within your site.
On other platforms, you can link old posts to newer posts so users can explore different content by the same author. Internal linking also has the ability to show Google which pages are the most authoritative within your website.
Good and systematic internal linking helps Google easily index your site, resulting in an improved search engine ranking.
OPTIMIZE YOUR MOBILE SITE
Google’s dynamic algorithms have always given preference to mobile sites over their desktop counterparts. Therefore, it’s critical that your site is mobile-friendly with respect to site speed and responsiveness.
An easy way to check this is to use Google’s free tool. You just need to type in your web address and Google will give you a detailed report in just a few minutes. The report lets you know if your site is mobile friendly and also highlights any issues that may hurt your Google search ranking and recognition.
REDUCE BOUNCE RATE
The bounce rate is a good metric that shows how engaging your website content is. Basically, it measures if your audience is checking out other parts of your website or simply leaving after an initial glance. A higher bounce rate will negatively impact your visibility on search engines.
There are a few things you can do to decrease your site’s bounce rate. If we talk about written content, there are a few triggers that entice readers to stay longer. Colons (:) or question marks (?) keep people reading. Many readers suffer from short attention spans, so having shorter paragraphs and shorter intro paragraphs help maintain the attention of the reader. Make sure your site is easy to access and responsive to the actions of the viewer.
SCHEMA MARK UP
Schema Markup is a code that is inserted into your website HTML so that Google can read the content on your website. Technically, it helps search engines interpret the relevance of your content rather than just showing it randomly to the user. Telling search engines exactly what your site is all about can help you maximize your exposure and boost SEO ranking for your eCommerce website.
A FINAL WORD
Now you have a basic understanding of how eCommerce SEO can get you amazing results. Start implementing these best practices today with the help of a reputed SEO agency and you will surely feel the difference. Happy retailing!